Hey Reader, Quick question: are we all overthinking AI? Last week, I watched a client struggle with their "advanced AI workflow system" (their words, not mine š
). They had: 36 different prompts in Notion 3 different AI tools running at once A complex "content optimisation" process But you know what? Their best-performing content came from a simple chat with their audience. It got me thinking... Maybe we're making AI way more complicated than it needs to be. (You've seen those "10X YOUR...
about 2 months agoĀ ā¢Ā 1 min read
Hey Reader, The start of January has me reflecting on something I've been doing that most would raise their eyebrows at. I've been geeking out over AI tools for social selling (and yes, binge-watching Netflix, but that's another story š¤). And you know what? I've discovered one thing I absolutely refuse to give up in 2024... My obsession with finding ways to get MORE sales with LESS social media time. You know those magical moments? When a single, strategic LinkedIn post brings in three...
2 months agoĀ ā¢Ā 2 min read
Hey Reader, Last week, I noticed something that stopped me in my tracks while reviewing a clientās content: Every. Single. Post. Sounded. Exactly. The. Same. š¬ ā10 tips for better leadership!ā āHow to grow your business!ā āWhy customer service matters!ā Look, thereās nothing wrong with these topics. But theyāre so safe, so generic, soā¦ niceā¦ that they might as well be invisible. And that got me thinkingā¦ What if playing it safe is actually the riskiest thing you can do? š¤ Think about the...
4 months agoĀ ā¢Ā 4 min read
Hey Reader , You know whatās been absolutely blowing my mind lately? AI tools. And Iām not talking about saving a few minutes here and there (though thatās nice too). Iām talking about completing ENTIRE DAYS of work in just a couple of hours š¤Æ At the moment, my strategy is easy, simple, and fast. I take tasks that used to eat up my whole week, like: Analysing reams of customer feedback Creating social posts (a whole month's worth!) Writing blog articles Drafting client emails Summarising...
4 months agoĀ ā¢Ā 5 min read
Hey Reader! Last month I saw something that broke my heart. A business owner making $50K per launch but spending $45K on costs. 'At least I'm making money,' she said. Then her ads stopped working. Her team burned out. And suddenly, those fancy funnels weren't so fancy anymore... I need to get something off my chest. And it might ruffle some feathers, but here we go. You know those exhausting launch cycles? The ones where your team's "Good morning!" messages start coming in at midnight? Where...
5 months agoĀ ā¢Ā 4 min read
Hey Reader! Guess who's back? š After taking some time to realign and refocus, I'm SO excited to be back in your inbox with a fresh perspective (and a fresh name)! Welcome to Funnels & Flywheels! Why the change? Well, I realised something... Everything I'm passionate about ā everything I help my clients achieve ā comes down to building powerful marketing and sales systems that actually WORK. Systems that turn strangers into customers. Systems that keep those customers coming back. Systems...
5 months agoĀ ā¢Ā 4 min read
Hey Reader! Your website? Itās not just eye candy. Those ads? Not just background noise. And those fancy pages? Theyāre not there to look pretty. Nope. Theyāre your 24/7 sales team. And itās high time they started pulling their weight! Ready to turn your snooze-fest copy into a sales-generating machine? Letās dive into 10 quick checks thatāll do just that: 1. The 5-Second Test Picture this: A busy exec, coffee in hand, glancing at your site. Can they grasp your value before that first sip? If...
6 months agoĀ ā¢Ā 4 min read
Hi Reader, Youāre probably thinking my favorite social media app is LinkedIn, right? Or maybe Instagram? X? Threads? Facebook? Nope, nope, and more nope! The social media app thatās been stealing all my screen time lately isā¦ ā¦Reddit! I know, I know. Youāre probably wondering, āMargo, have you lost your marbles?ā But hear me out, because thereās method to this madness! Letās break it down: Instagram? Itās a highlight reel that would make the most adequate of us feel inadequate. No thanks! š
āļø...
7 months agoĀ ā¢Ā 4 min read
Reader, Ever feel like your brain is a tangled mess of to-dos, ideas, and half-finished projects? Yeah, me too. Or at least, I used toā¦ Until I stumbled upon the SINGLE MOST EFFICIENT thing Iāve ever done for my productivity. Are you ready for this? š„ I created 7 folders and mirrored the seven across my project management tool and Google Drive. Thatās it. Thatās the hack. But oh boy, the results have been MIND-BLOWING! Hereās what happened: I can find ANYTHING with a single click My brain is...
8 months agoĀ ā¢Ā 3 min read
