Hey Reader,

Yesterday I was sitting at my desk checking my LinkedIn engagement data (yes, I'm that person ), and I've discovered something fascinating about what's actually driving leads (not just likes).

But first, the biggest realisation of all:

Stop writing for everyone. Write for ONE person - the one you really want to work with.

Yes, it feels terrifying. Yes, your reach might drop.

But when your DM inbox fills with messages from exactly the right people because they self-identified with your content? Pure magic.

Here’s what’s working surprisingly well right now:

1) Polls with purpose

27 votes on my recent poll might not sound huge, but here's the magic: quality prospects raising their hands to tell me exactly what they're struggling with. The algorithm then showed it to more people just like them.

Why it worked:

• Topic everyone's talking about (AI) but framed for my specific audience
• Easy to engage with - just one click
• Options that let people self-identify their challenges

Click here to see the poll in action

2) Success story roundups

My post about Irish women founders took off. The secret? Simple hook, plenty of white space, real stories people actually want to read.

The winning formula:

• Clean, simple format that's easy to read on mobile
• Interesting article heading that promised value
• Featured real people with relatable stories
• Easy to share and tag others

See it here​

3) Here’s a secret weapon: LinkedIn newsletters

I ignored this feature for ages 🤦. Now? 80%+ read rates on weekly book summaries, plus instant notifications to connections when you publish.

What makes it work:

• Consistent weekly schedule
• Summarising books my audience actually wants to read
• Short, actionable takeaways

Check out my latest one​

Which of these would you try first? Reply and let me know - I'm genuinely curious about your LinkedIn strategy!

Talk soon,
Margo

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