I’m in love + I don’t care who knows it


Hey Reader,

The start of January has me reflecting on something I've been doing that most would raise their eyebrows at.

I've been geeking out over AI tools for social selling (and yes, binge-watching Netflix, but that's another story 🤓).

And you know what? I've discovered one thing I absolutely refuse to give up in 2024...

My obsession with finding ways to get MORE sales with LESS social media time.

You know those magical moments? When a single, strategic LinkedIn post brings in three qualified leads while you're having coffee with a friend.

Or when your social content works harder than a barista on Monday morning, bringing you sales enquiries while you sleep.

Want to know my three favourite tricks that actually work?

  1. Write your hooks first. Not your content - your HOOKS. I spend 15 minutes every Monday writing 10 scroll-stopping hooks. They're gold for the entire week.
  2. Turn your DMs into content. Those questions people keep asking you? That's your next viral post waiting to happen.
  3. Use AI to multiply your best-performing posts. Found a winner? Feed it to ChatGPT and ask for 5 variations. Boom - a week's worth of tested content in 5 minutes.

The truth is, I've spent 20 years in tech sales at places like Oracle and Cisco, and nothing - absolutely nothing - beats the thrill of seeing a client's eyes light up when they realise they don't need to spend hours scrolling to make social media work for their business.

So yes, I'm in love with smart social selling, and I don't care who knows it! 🎯

What about you,Reader? What technique are you absolutely refusing to give up this year? Maybe it's that AI tool you're secretly obsessed with, or that unconventional sales approach that works like magic?

Hit reply - I'd love to hear what's working for you.

Here's to making 2025 the year your social media works as hard as you do 💪,
Margo


👌 Specially Selected Just for You

How to Write Conversational Content – Stop sounding like a robot. Write like you text your smartest friend. When you drop the formal act and embrace real talk, readers stick around for the whole story.

Getting Your Brand into AI Search Results – Forget traditional SEO. The new game is digital PR and industry buzz. ChatGPT, Perplexity, and Gemini care about who's talking about you, not your backlinks.

Stop Random Acts of Marketing Now – Strategic beats busy every time. Create a decision dashboard to sort ideas by effort and impact. Focus on moves that matter, not just moves you can make.

AI vs. Google Search? Why You Need to Win Both - SEO isn’t dead, but it’s different. Discover how AI and Google are reshaping search—and how to create content that ranks by focusing on context, meaning, and relevance.

Why Your Content Makes the Sales Team Cry (And How to Fix It) - Stop creating content that gets ignored. Find out how to align Marketing, Sales, and Customer Success to build content that drives revenue—and earns respect.

Sales Pitch: How to Craft a Story to Stand Out and Win – April Dunford’s ultimate guide to turning prospects into buyers by leveraging storytelling, empathy, and strategic structure to create pitches that close deals.


🌟 A Little Something Special...

Transform your message in just one powerful VIP day. Are your words falling flat instead of converting? Let's fix that. In one focused day, I'll create your complete messaging framework: 45 magnetic hooks, strategic content pillars, and AI scaling systems that convert 24/7. My last client landed €30K using these exact strategies.

Limited January spots available. Secure yours for €997 (price increases in February).

Want in? Reply to this email and let's chat!


Funnels & Flywheels

I read 100+ articles a week and bring the best ones to your inbox. In Funnels & Flywheels, I dig up the juiciest ideas for growing your business. You get tested strategies to help you sell smarter and scale faster.

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