Hey Reader, Quick question: are we all overthinking AI? Last week, I watched a client struggle with their "advanced AI workflow system" (their words, not mine 😅). They had:
But you know what? Their best-performing content came from a simple chat with their audience. It got me thinking... Maybe we're making AI way more complicated than it needs to be. (You've seen those "10X YOUR CONTENT WITH AI!!!" ads everywhere too, right?) So I'm turning to you, because I really want to know: How are you actually using AI in your business? No fancy strategies. No "best practices." Just your real, honest experience. Are you:
Hit reply and let me know. I promise to read every response. Thank you 🙌 👌 Specially Selected Just for You7 Things I Learned Drafting a Novel in 26 Days 17 Powerful Marketing Campaign Examples to Prepare for 2025 How Nespresso Measures The Online Impact Of Its Boutiques SEO in the AI Era: 3 Ways to Adapt Your Strategy Why Your Messaging Is Failing (And How to Fix It) Content Calendar to Revenue Driver: Building a System Both Sales & Marketing Actually Use |
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Hey Reader, Yesterday I was sitting at my desk checking my LinkedIn engagement data (yes, I'm that person ), and I've discovered something fascinating about what's actually driving leads (not just likes). But first, the biggest realisation of all: Stop writing for everyone. Write for ONE person - the one you really want to work with. Yes, it feels terrifying. Yes, your reach might drop. But when your DM inbox fills with messages from exactly the right people because they self-identified with...
Hey Reader, The start of January has me reflecting on something I've been doing that most would raise their eyebrows at. I've been geeking out over AI tools for social selling (and yes, binge-watching Netflix, but that's another story 🤓). And you know what? I've discovered one thing I absolutely refuse to give up in 2024... My obsession with finding ways to get MORE sales with LESS social media time. You know those magical moments? When a single, strategic LinkedIn post brings in three...
Hey Reader, Last week, I noticed something that stopped me in my tracks while reviewing a client’s content: Every. Single. Post. Sounded. Exactly. The. Same. 😬 “10 tips for better leadership!” “How to grow your business!” “Why customer service matters!” Look, there’s nothing wrong with these topics. But they’re so safe, so generic, so… nice… that they might as well be invisible. And that got me thinking… What if playing it safe is actually the riskiest thing you can do? 🤔 Think about the...