Hey Reader!

Your website? It’s not just eye candy. Those ads? Not just background noise. And those fancy pages? They’re not there to look pretty.

Nope. They’re your 24/7 sales team. And it’s high time they started pulling their weight!

Ready to turn your snooze-fest copy into a sales-generating machine? Let’s dive into 10 quick checks that’ll do just that:

1. The 5-Second Test

Picture this: A busy exec, coffee in hand, glancing at your site. Can they grasp your value before that first sip?

If not, it’s back to the drawing board.

Try this:
❌ “We make IT better”
✅ “We slash your IT costs by 40% - guaranteed.”

2. The “So What?” Game

Channel your inner toddler. After each sentence, ask “So what?”

Can’t answer? Hit that delete button!

Let’s play with an AI company pitch:

“Our AI uses smart maths.”
So what?
“Our AI spots market changes early.”
So what?
“You can see what customers will want next.”
So what?
“You’ll have the right stuff in stock at the right time.”
So what?
“You’ll waste less and save money.”
So what?
“You’ll make 30% more money on each sale.”
So what?
“You’ll outperform competitors and be the industry leader.”

Now we’re cooking! See how we zoomed from tech babble to real business impact? That’s the magic of “So what?”

3. Headline Bonanza

First thought ≠ best thought. Whip up 10 headlines. Then, play matchmaker with your audience.

❌ “New Business Solutions”
✅ “Close Deals 50% Faster: The Tool Your Competitors Fear”

4. Jargon Detector

Big words don’t make you sound smart. They make you sound… well, confusing.

Unless you’re chatting with experts, keep it simple!

❌ “We boost inter-team efficiency”
✅ “We help your teams work better together, getting more done.”

5. Speak Customer

Raid those reviews and case studies. Your happy customers often explain your value better than you ever could!

“It’s like having a crystal ball for our growth strategy!” - Jane Doe, CEO at Industry Corp

6. Crystal Clear CTA

Your call-to-action should be impossible to miss. Think less “Learn More” and more “Start Saving Millions Today!”

7. Emotion Station

Being professional doesn’t mean being a robot. Show the joy, relief, or pride your product brings!

“Lead with ease, knowing you’re always three steps ahead of market trends.”

8. Before & After Magic

Paint a vivid picture: life before and after your product. Make that difference pop!

Before: Drowning in data, missing opportunities. After: Clear insights, record-breaking growth.

9. Proof in the Pudding

Sprinkle those testimonials like confetti! Let your happy customers do the heavy lifting.

“Join the 500+ industry leaders who’ve increased productivity by 35% with our solution.”

10. One-Sentence Wonder

Condense your entire offer into one punchy sentence. It’s tough, but it forces clarity.

“We turn your business mess into money-making insights.”

Remember, in the world of business, your words are more than just… well, words.

They build trust. Show off your skills. And drive those big money decisions.

So, is your writing working overtime, or is it slacking off?

Time to sharpen that copy and watch those sales soar! 📈

Let’s get cracking! 💥
Margo

👌 Specially Selected Just for You

​​Building powerful ICPs with Generative AI: Part 1​

Ever wondered why some ads just get you? Welcome to the wild world of psychographics and AI.

Forget boring demographics. We’re talking about the juicy stuff - your values, fears, and secret desires.

AI’s cracked the code. It’s like having a mind-reading superpower for marketers.

Think about it. Your X rants, Amazon reviews, and late-night Google searches? They’re all pieces of the puzzle. And AI? It’s the master puzzle solver.

"Imagine having a tireless research assistant who could devour customer data, analyze thousands of online conversations, and spit out laser-focused insights about your ideal customers’ deepest desires and hidden frustrations. Sounds too good to be true? I know. But it’s not. "

So next time an ad gives you goosebumps or makes you click ‘Buy Now’ faster than you can say “take my money,” remember - it’s not magic. It’s psychographics, AI and skilled marketers working their charm.

​A Guide to Content Calendars (+ Free Templates for Making One)​

Ever feel like your marketing is a a bit like a wild goose chase? Enter the content calendar - your new favorite GPS.

Think of it as your roadmap to sanity. Sure, it might seem like extra work upfront, but here's the kicker - it's your ticket to stress-free content creation.

Imagine a world where last-minute panic posts are ancient history. Where you always know what's coming next. That's the magic of a content calendar.

It's not just about scheduling. It's about strategy. Start with keywords and topic clusters. Understand your audience like they're your best friends. Audit your content like a boss. Set goals that make your competitors squirm.

A content calendar isn't just a tool. It's your secret weapon for consistency, collaboration, and crushing your content game.

​7 Content Automations Used by Real Content Pros​

Drowning in content tasks? Meet your new BFF: content automation.

No, it's not just for the big guys. Whether you're a one-person show or leading a content army, this is your secret superpower.

Think of it as your personal content butler. It handles the boring stuff while you focus on the fun part - being creative!

Never lose a brilliant idea or forget to post again. That's automation magic for you.

But don't worry, it's not here to steal your job. It's here to make you a content superhero.

So next time you're buried in spreadsheets, remember - automation's got your back.

Your content deserves to be heard. Crank up the volume with automation!

🌟 Cool Finds Just for You

Ever feel like you're leaving money on the table with your lead magnet? I did, and it was driving me nuts!

People were signing up but I had no clue why. Talk about a missed opportunity!

So, I went on a wild goose chase for a free form tool. Typeform? Nope! They teased me with 10 questions, then slapped me with a price tag.

But then... drumroll, please... I stumbled upon Tally. And holy moly, it's a game-changer!

Free plan? Check. Unlimited forms? You bet. Endless questions and responses? It's like Christmas came early!

I'm grinning ear to ear.

Ready to unlock the secrets behind your sign-ups? Let's Tally up some insights 🤭

Wait a sec, Reader Here are some ways I can support you and your business 🤩👇

🤝 My digital strategies have transformed brands from invisible to unforgettable. Ready to be my next success story? Let's chat about your social media strategy!

📞 Want tailored strategy recommendations so you can make more from your digital marketing efforts? ​Book a Digital Strategy Consult Call​​. ​

✍️ Need words that sell? Let's craft conversion-driving copy to supercharge your sales. Reach out and let's make your message irresistible!