I read 100+ articles a week and bring the best ones to your inbox. In Funnels & Flywheels, I dig up the juiciest ideas for growing your business. You get tested strategies to help you sell smarter and scale faster.
๐ Your content strategy is bleeding money (and...I'm back!)
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Hey Reader! Guess who's back? ๐ After taking some time to realign and refocus, I'm SO excited to be back in your inbox with a fresh perspective (and a fresh name)! Welcome to Funnels & Flywheels! Why the change? Well, I realised something... Everything I'm passionate about โ everything I help my clients achieve โ comes down to building powerful marketing and sales systems that actually WORK. Systems that turn strangers into customers. Systems that keep those customers coming back. Systems that make your business run like a well-oiled machine. (You know, funnels that convert and flywheels that keep on spinning! ๐) I'm back, I'm buzzing, and I'm ready to help you scale your business to heights you never thought possible. And speaking of scaling... Something's been spinning in my head lately that I NEED to share with you... You won't believe what just happened in the content marketing world. Alex Hormozi (you know, the $100M+ CEO who's revolutionising how we think about business) did something recently that made my jaw DROP. And it's making me question everything I thought I knew about content strategy ๐ Here's the thing... Alex has over 7 MILLION followers across his platforms. He's created thousands of pieces of content. He's basically the definition of "crushing it" online. But guess what he just did? He completely changed his entire content strategy. See, Alex's team tried something that most of us are told to do โ they started posting more lifestyle content, personal stories, all that fun stuff. The goal? Get more eyeballs on the business. Makes sense, right? They tried this for 6 whole months. Want to know what happened? Their views? ๐ And...here's what's REALLY interesting... When they posted pure business content:
When they posted lifestyle/personal content:
It's like being a master chef. Would you rather have: (Give me the real foodies any day! ๐ฅ) So what does this mean for YOU? Here's what's working now: โ
Super focused business insights And here's what's NOT: โ Trying to please everyone Want to know the most fascinating part? The businesses that are WINNING right now? They're doing LESS. Less trying to go viral. Less trying to be everywhere. Less trying to be everything to everyone. Instead, they're becoming a lighthouse ๐ฎ (You know, guiding exactly the right ships to shore, instead of trying to light up the whole ocean?) I'd love to know... Has your content strategy been too broad? Will you try narrowing it down? Let me know! :) Margo PS. If you found this helpful, I'd love to hear your thoughts! Just hit reply โ I read every email ๐ ๐ Specially Selected Just for Youโ2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggersโ Top bloggers aren't just writers - they're experience architects. While everyone else rushes quick posts, these pros are crafting deep, research-backed stories that stick. And they're not doing it alone. They're building networks, partnering with influencers, and playing nice with editors to create content that transforms. And keywords? They sprinkle them naturally into posts that both Google and readers devour. The best part? They're obsessed with making good content great - constantly updating, tracking, and perfecting every click, share, and reader moment. That's what turns ordinary blogs into extraordinary ones. Welcome to content artistry. โMKT1 Guide to Annual Marketing Planningโ Ever felt lost staring at an empty marketing plan? Forget the fancy slides and endless data. Great marketing plans are about bold moves that matter. Ditch those old-school forecasts and set goals that make you nervous (in a good way). While others spend months perfecting documents, successful leaders think big and move fast. Your plan isn't just another file - it's your roadmap to something extraordinary. Time to make it count. Great tips here from Emily Kramer. โHow Paid Media Buyers Can Get an Edge in 2024โ Want to know what smart folk are doing differently in 2024? Here's the juicy part - while everyone's fighting over the same old Facebook ads, they're treasure hunting in places nobody's looking (hello, newsletters!). But here's what really makes me excited: they're turning their boring old CRM data into a targeting goldmine. It's like they've brought a laser to a water gun fight. Whether you're managing ads or just curious about where digital marketing is heading, this shift in strategy is too good to ignore. ๐ Cool Finds Just for YouโThe Rise of โBentoโ Book Covers - I think you're going to LOVE this - have you noticed how book covers are getting seriously playful lately? I just stumbled across this amazing article about 'bento box' book covers (how cute is that name?). Think comic book panels meets modern art - where designers split the cover into gorgeous little sections, each telling its own mini-story. Just browsed through lots of examples and honestly, they're giving me major design envy. It's one of those trends that's been right in front of us, but now that someone's pointed it out, I can't stop seeing it everywhere! Super refreshing to see book covers breaking out of the old-school mold, right? โ Need help scaling your marketing? Let's chat! ๐ฏ Book a Digital Strategy Consult Get clarity on what's really moving the needle in 2024 ๐ก ๐ก Want CMO-level strategy without the full-time cost? I'm available as your Fractional CMO. Reply to email, let's chat. |
Funnels & Flywheels
I read 100+ articles a week and bring the best ones to your inbox. In Funnels & Flywheels, I dig up the juiciest ideas for growing your business. You get tested strategies to help you sell smarter and scale faster.
Hey Reader, Yesterday I was sitting at my desk checking my LinkedIn engagement data (yes, I'm that person ), and I've discovered something fascinating about what's actually driving leads (not just likes). But first, the biggest realisation of all: Stop writing for everyone. Write for ONE person - the one you really want to work with. Yes, it feels terrifying. Yes, your reach might drop. But when your DM inbox fills with messages from exactly the right people because they self-identified with...
Hey Reader, Quick question: are we all overthinking AI? Last week, I watched a client struggle with their "advanced AI workflow system" (their words, not mine ๐ ). They had: 36 different prompts in Notion 3 different AI tools running at once A complex "content optimisation" process But you know what? Their best-performing content came from a simple chat with their audience. It got me thinking... Maybe we're making AI way more complicated than it needs to be. (You've seen those "10X YOUR...
Hey Reader, The start of January has me reflecting on something I've been doing that most would raise their eyebrows at. I've been geeking out over AI tools for social selling (and yes, binge-watching Netflix, but that's another story ๐ค). And you know what? I've discovered one thing I absolutely refuse to give up in 2024... My obsession with finding ways to get MORE sales with LESS social media time. You know those magical moments? When a single, strategic LinkedIn post brings in three...